Ford has long been a partner of Vancouver SunRun. After running against other a-list agencies in a pitch, this concept granted our agency the work. This activation will take place at the Vancouver SunRun 2019 in April.
Running is about always challenging yourself to go the extra mile. This concept engaged with attendees of the Vancouver SunRun; by supporting and encouraging runners to go further and show off their skills to try and beat the previous year's winner. This establishes a strong link between Ford and the running culture while creating an impactful and attention grabbing activation.