Nationwide, millennials are more conscious about eating wholesome, organic foods from quality, transparent providers. Seeds of Change© provides the brand promise consumers stand behind. To demonstrate their commitment to cultivate change that feels good Seeds of Change contributed 1% of their net sales toward sustainable organic farming initiatives across Canada. We created a program that allowed consumers to choose which garden they wanted to support in their community so that they can feel and see that they’ve made a change they can feel good about.