People are invested in finding food adventures; food that delivers a new flavour but also won’t take much of their busy day to prepare. Uncle Ben’s rice products delivers a delicious, diverse and simple meal solution for today’s consumer.
We created the Uncle Ben’s Taste New Flavours program to incentivize consumers to start their food adventure with Uncle Ben’s. We also prompted consumers to visit our website through social media if they were seeking immediate meal solutions through an interactive tool which provided a ‘fortune-telling’ experience that eliminated the stress of deciding what to eat.
A series of recipes were created that reflected wordly flavours that embodied an attainable meal solution for today’s busy and adventure seeking consumer.