TopLeaf and BC Weed Co are enthusiasts’ brands that needed to co-exist seamlessly together in a modular space in upcoming industry tradeshows.
Through the use of differently stained barnboard, bottom-lit mountain range and aerial landscape footage, the booth was designed to celebrate what both brands had in common – the rich, natural splendour of British Columbia and the area’s unique mindset – something that delivers freshness and quality cues very well.
Taking a page from BC's appreciation for streetwear, skate culture and its casual approach to clothing and life in general, branded capsule collection of t-shirts, hats and paraphernalias were given out to convey an image of exclusivity and being on-trend that's aligned with TopLeaf and BC Weed Co strains.